SENSE THE SEASONS | ROKU GIN
We turned each sip of Roku Gin into a fully sensory experience bringing you closer to nature—and the Japanese botanicals in the gin itself.
In an increasingly digital and disconnected world, our clients wanted to reconnect us with the core identity of Roku Gin. That is, a brand so tied to nature, you can taste the unique Japanese botanicals in every sip.
So we sought to bring that experience out of the bottle itself.
We searched the world to find each botanical at peak ripeness, and recorded their unique electrical signature.
Then, partnered with renowned Japanese composer, Aska Matsumiya, to turn those plant sounds into song.
Take a listen >
See the full project overview in our case study film.
Our botanical-inspired tracks set the scene for Roku tasting events in major global cities.
We also dropped the project on social, sharing exclusive behind-the-scenes content.
ACD Art: Daria Milligan
ACD Copy: Saedi Burke
ECD: Tian Mulholland
Music Production: The Elements, Paul Greco