Bulletproof was already famous for their coffee (you know, the one with the butter). But they needed help introducing the rest of their core products. We kept the concept simple and the premise over-the-top, so it would be easy to remember the brand’s overall purpose: help you feel like your best self.
Our work for them spanned over three years and two campaigns. Digital, social, radio, OOH, packaging design and keepsake postcards—our work covered it all.
CD Paul Huggett CW Saedi Hitner AD Rory Jensen GD Bronson Folz-Edwards